There is a lot of fuss about a new version of Facebook app which will be entirely advertisement free. Rumour is after a few days a new version of Ad free Facebook is going to launch. But having this app will not be easier for users as it will not be free of cost. As the app will be entirely advertisement free, the users have to pay for using this app which can generate revenue for the company.
Facebook has been mired in recent scandal over the revelation that Cambridge Analytica, a data mining firm that worked Donald Trump’s 2016 campaign, may have obtained the data of millions of users. This information has created a negative impact on the image of the social networking site Facebook.
Report says, the network was having a thought about launching such an app earlier but present scenario has driven the company to go forward and arrange a market research to analyse the consequences of launching Ad free facebook.The market research is about to ensure this Ad free version can actually draw the attention of people or not. It is to understand whether people will actually subscribe this version of Facebook or not. But according to some private report this plan is still not solid and may not go further.
Despite of such dilema, the fact cannot be ignored that Facebook is one of the most relevant medium for digital marketing. Facebook has been working as a digital platform to promote multiple institutions online. Those advertisements are visible to millions of users. But this advertisement free facebook idea can put a question mark on the conventional digital marketing strategy of various institutions whose promotions of products used to woven around social networking sites like Facebook. The advertisement free Facebook version can make the marketing procedure under doubt. Though various marketing agencies have already come up with their thoughts regarding this advertisement facebook version.
Though Steve Knapp, the executive director of media agency of Colle Mcvoy said that they have arranged for a poll which had come to the solution that people are not going to subscribe advertisement free Facebook the way they do for Netflix , HBO or Hulu. According to him relatively people pay some extra Dollars to save their time but Facebook ads even do not kill their time.
According to the report,Facebook generated the revenue of $11.966 billion in the first quarter of 2018. In this nearly $11.795 billion has been generated from advertisement. Now the question is if the advertisement free version of Facebook can generate half of the revenue or not.