Last year Facebook launched static advertisement in Messenger. This year Facebook is planning to do something more with the Advertisement section of the Messenger and about to introduce autoplay video advertisement.
Recently, Facebook messenger spokesperson said, “We are in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain in control of their experience”.
We all know that video ads cost more to advertisers than static advertisements. So when considering business, it really makes sense. Along with that, video advertisements get more views and are more effective than regular static ads. As of January 2016, 100 million hours of video was watched on Facebook Daily. Not only this, Views on branded video content have increased 258% on Facebook too.
According to a report, Stefano Loukakos, head of Messenger Business for Facebook, confirmed the video ads started rolling out on Messenger App from June, 2018. As Facebook has already started with the static advertisements on Messenger from July, 2017, according to Loukakos video advertisements are not going to bring any vigorous change. He said, “Video might be a bit different, but we don’t believe so.”
Loukakos also told that Facebook is monitoring users’ behaviour and the video advertisements can help to understand weather the advertisements can actually make any impact on the people who are watching them while using Messenger App. It is important to be noted that till now Facebook has not seen any changes with how people used the platform or how many messages they sent since placing basic ads in Messenger.
But it has no doubt that Social Media marketing is moving one step ahead with this particular decision of Facebook. Vigorous marketing is reaching to a new height with this Messenger Video Advertisement.
But when it comes to user friendliness, what is wrong with Facebook? What about the experience of users? It is important to mention that Messenger was the only truly ‘private’ place on the Big Blue Platform. Rest of the places are already occupied with ads and Facebook is
running out of ad space. Though Stefano Loukakos is saying that video advertisement is not making any huge difference, consumers are finding it as another Social Media disturbance which is all about hampering their privacy.
For more information, read: Advertisement Free Facebook! Myth Or Reality?