As Digital Marketing is evolving every day, it is very normal to think further to make it more interesting as well as informative. As far as content marketing is concerned, marketers are always into the process of making the presentation better. It is applicable for email marketing too. Email marketing is one of the conventional form of digital marketing and used to follow a static structure to generate leads but due to the conventional approach this marketing strategy is facing some difficulties which are causing unsubscription.
According to recent reports, 66% consumers unsubscribe themselves from emails because they are not relevant to them, 69% customers delete emails which they get from marketers because everyday they huge number of promotional emails from them and 34% marketers mark this emails spam.
To avoid such scenario multiple efforts are made by Digital Marketing professionals and Infographics has been introduced to email marketing to make the content more vibrant, catchy and informative.
But, now the basic question is what is Infographics?
According to Wikipedia, Infographic is a graphical visual representation in order to facilitate a certain understanding of certain content. It is generally characterized by the addition of short texts with figurative and schematic representation. If we want to derive the meaning from the word itself, Info stands for information and graphic for obviously graphical presentation. Precisely, it has more stern and charismatic approach to the audience when it comes to understanding any particular concept.
As we have got the clear picture of Infographic presentation, it is time to discuss how infographic can be effective for email marketing. As far as present market research is concerned, 44% consumers have said that they get too many emails and choose to not to open them and for this very reason emails do not reach many prospective customers.
To bring change in such scenario, it is better to introduce infographics as a better and effective mode of communicating the message.Now, the question is how Infographics make the message more effective?
Infographics are engaging: Eye tracking studies says that subscribers generally ignore all the small text in the email and look for the concrete important part. For that reason a proper infographic can save your email which contains all the information in a graphical order.
Encouraging Action: Infographics can be designed with a perfect call for action. This can drive the attention of subscribers. This can be effective for conversion.
Sort out the message: Infographics have the capability to present your data along with proper massage in a sorted manner. The scrambled data can be put in a proper manner and then it can be presented with graphic composition. It is very important to be noted that,
Infographics are recognized within 13 milliseconds, processed 60,000 times faster than text and 65% people can even recall them three days later.
How you can incorporate Infographics in Email Marketing?
If you feel that the basic email content has become static, you can present the entire email in the form of Infographics. Picture content always catches the attention of readers.
You can highlight the points of the content in email as well. Not only this, creating a signup infographic can also work as a better prospect while spreading the message among thousands of people.
Infographics can make your message more meaningful and vibrant. But make sure the effect of the picture must be aligned with the content. If the vibe of infographic is not proper, it will not work out properly. Once the content meets the the picture composition on a proper note, infographic can really do wonder to your email which can be followed by a pretty successful Email Campaign.